Fortified rice is rice that has been enriched with essential nutrients to improve its nutritional quality and address specific dietary deficiencies. The fortification process involves adding vitamins and minerals to rice to help combat malnutrition, especially in regions where rice is a staple food. Here's an in-depth look at fortified rice, including its benefits, types, and implementation: Characteristics Nutrient Enrichment: Vitamins: Commonly fortified with essential vitamins such as vitamin A, B vitamins (B1, B2, B3, B6, B12), and folic acid. Minerals: Often enriched with minerals such as iron, zinc, and calcium. Form: Appearance: Fortified rice looks similar to regular rice, with the added nutrients typically blended into the rice grains or coated onto the surface. Benefits Addressing Nutritional Deficiencies: Combat Malnutrition: Helps to prevent and reduce deficiencies in essential vitamins and minerals, particularly in populations with limited access to a diverse diet. Health Improvement: Reduces the risk of conditions related to nutrient deficiencies, such as anemia (iron deficiency) and blindness (vitamin A deficiency). Public Health: Cost-Effective: Fortification is a cost-effective public health intervention, especially in developing countries where rice is a primary food source. Widespread Impact: Reaches a large portion of the population, improving overall health outcomes and productivity. Types of Fortified Rice Premix Fortified Rice: Fortification Method: A premix of vitamins and minerals is added during the milling process. This involves mixing nutrient powders with rice before or during the milling process. Coated Fortified Rice: Fortification Method: Nutrients are coated onto the surface of the rice grains. This method can ensure even distribution of nutrients and is often used to fortify rice with iron. About the Company GST Registration Date: Mar 2024 Legal Status of Firm: Proprietorship Number of Employees: Upto 10 People Annual Turnover: "},{"DATA":"","TITLE":"GST Partner Name"},{"DATA":"Mar 2024","TITLE":"GST Registration Year"},{"DATA":"Proprietorship","TITLE":"GST Legal Status of Firm"},{"DATA":"Trader - Wholesaler/Distributor","TITLE":"GST Nature of Business"},{"DATA":"","TITLE":"GST Annual Turnover"},{"DATA":"Wholesale Business,Warehouse / Depot","TITLE":"GST Additional NOB"}],"CAT_ID":"171","CITY":"Dhamtari","CITY_ID":"78140","COMPANYNAME":"Bright enterprises","COMPANY_VIDEO_LINK":"","CTA_DOC_PATH":"","DELIVERY_TIME":"","DISCLAIMER_KEY":0,"DISCLAIMER_TEXT":[],"DISTRICT_ID":"64413","DOC_PATH":"","EMAIL_VERIFIED":1,"ETO_OFR_COMPANY_TSCODE":"","ETO_OFR_PAY_TERM":"","FK_GL_COUNTRY_ISO":"IN","FOB_PRICE":"60","FOB_PRICE_CURRENCY":"INR","GLCAT_MCAT_COMPANY_DISPLAY_FLAG":3,"GLCAT_MCAT_IMAGE_DISPLAY":3,"GLCAT_MCAT_NO_PRICE":2,"GLCAT_MCAT_NO_UNIT":0,"GLCAT_MCAT_SOLD_FLAG":0,"GLCAT_MCAT_TEMPLATE_ID":24,"GLUSR_CUST_NAME":"CATALOG","GLUSR_NOOF_EMP_VAL":"Upto 10 People","GLUSR_PROFILE_MEDIA_URL":"","GLUSR_USR_ADULT_FLAG":0,"GLUSR_USR_BIZ_TYPE":"Manufacturer","GLUSR_USR_COUNTRYNAME":"India","GLUSR_USR_CUSTTYPE_WEIGHT":"699","GLUSR_USR_DESC":"Established in the year \u003cb\u003e1968\u003c/b\u003e in \u003cb\u003eDhamtari, Chhattisgarh\u003c/b\u003e. We \u0026ldquo;\u003cb\u003eBright Enterprises\u003c/b\u003e\u0026rdquo; are engaged as the foremost \u003cb\u003eWholesaler/Distributor \u003c/b\u003eof \u003cb\u003eButton Lac, Shellac Flakes, Kusmi Seedlac, Kala Jeera, Bal Harad, Fortified Rice\u003c/b\u003e and many more.\u003cbr /\u003e","GLUSR_USR_DISTRICT":"","GLUSR_USR_FIRSTNAME":"Tanweer","GLUSR_USR_ID":"195021758","GLUSR_USR_LATITUDE":"","GLUSR_USR_LISTING_STATUS":"LST","GLUSR_USR_LOC_PREF":"LOCAL","GLUSR_USR_LOGO_IMG":"","GLUSR_USR_LONGITUDE":"","GLUSR_USR_MEMBERSINCE":"2023-08-15 05:16:36","GLUSR_USR_MEMBERSINCE_NEW":"2 yrs","GLUSR_USR_STATE":"Chhattisgarh","GLUSR_USR_TRADEMEMBERSHIP":"","GLUSR_USR_YEAR_OF_ESTB":"1968","GLUSR_USR_ZIP":"","GL_LEGAL_STATUS_VAL":"Individual - Proprietor","GL_TURNOVER_VAL":"Rs. 5 - 10 Crore","GST_VERIFIED":1,"GST_VERIFIED_FLAG":1,"IIL_DISPLAY_FLAG":1,"INDIC_HINDI_NAME":"सफेद सूखा फोर्टिफाइड चावल, खुला","INDIC_HINDI_URL":"https://hindi.indiamart.com/proddetail/सफेद-सूखा-फोर्टिफाइड-चावल-2854371734397.html","ISQ":[{"FK_IM_SPEC_MASTER_DESC":"Packaging Type","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Loose"},{"FK_IM_SPEC_MASTER_DESC":"Color","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"White"},{"FK_IM_SPEC_MASTER_DESC":"Shelf Life","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"2 Year"},{"FK_IM_SPEC_MASTER_DESC":"Texture","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Hard"},{"FK_IM_SPEC_MASTER_DESC":"Polished","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Partial Polished"},{"FK_IM_SPEC_MASTER_DESC":"Storage Instructions","IM_SPEC_OPTIONS_DESC":"","SUPPLIER_RESPONSE_DETAIL":"Cool And Dry Place"},{"FK_IM_SPEC_MASTER_DESC":"Availability","SUPPLIER_RESPONSE_DETAIL":"In Stock"}],"IS_PROD_SERV":"P","ITEM_DOCS":[],"ITEM_IMG":[{"IMAGE_1000x1000":"https://5.imimg.com/data5/ANDROID/Default/2024/7/431499017/ED/JE/PR/195021758/product-jpeg-1000x1000.jpg","IMAGE_125x125":"https://5.imimg.com/data5/ANDROID/Default/2024/7/431499017/ED/JE/PR/195021758/product-jpeg-125x125.jpg","IMAGE_250x250":"https://5.imimg.com/data5/ANDROID/Default/2024/7/431499017/ED/JE/PR/195021758/product-jpeg-250x250.jpg","IMAGE_500X500":"https://5.imimg.com/data5/ANDROID/Default/2024/7/431499017/ED/JE/PR/195021758/product-jpeg-500x500.jpg","IMAGE_ORIGINAL":"https://5.imimg.com/data5/ANDROID/Default/2024/7/431499017/ED/JE/PR/195021758/product-jpeg.jpg"},{"IMAGE_1000x1000":"https://5.imimg.com/data5/SELLER/Default/2024/7/439256159/ZX/ZZ/IL/195021758/white-dried-fortified-rice-1000x1000.jpeg","IMAGE_125x125":"https://5.imimg.com/data5/SELLER/Default/2024/7/439256159/ZX/ZZ/IL/195021758/white-dried-fortified-rice-125x125.jpeg","IMAGE_250x250":"https://5.imimg.com/data5/SELLER/Default/2024/7/439256159/ZX/ZZ/IL/195021758/white-dried-fortified-rice-250x250.jpeg","IMAGE_500X500":"https://5.imimg.com/data5/SELLER/Default/2024/7/439256159/ZX/ZZ/IL/195021758/white-dried-fortified-rice-500x500.jpeg","IMAGE_ORIGINAL":"https://5.imimg.com/data5/SELLER/Default/2024/7/439256159/ZX/ZZ/IL/195021758/white-dried-fortified-rice.jpeg"}],"IVE_FLAG":0,"Infrastructure":[],"LOCALITY":"","LONG_ADDRESS":"Dhamtari, Chhattisgarh","MCAT_RANK":"","META":[],"METADESC":"Bright enterprises - Offering White Dried Fortified Rice, Loose at Rs. 60/kg in Dhamtari, Chhattisgarh. Get Fortified Rice at lowest price | ID: 2854371734397","METAKEYWORD":"White Dried Fortified Rice manufacturer \u0026 oem manufacturer, fortified rice, fortified rice, cereals \u0026 food grains, Bright enterprises, Dhamtari, Chhattisgarh, Bright enterprises map \u0026 directions","METATITLE":"White Dried Fortified Rice, Loose at Rs. 60/kg in Dhamtari | ID: 2854371734397","MOBILE_PNS":"+91-7949325506","MOBILE_VERIFIED":1,"PACKAGING_DETAILS":"","PARENT_MCAT":{"GLCAT_MCAT_FLNAME":"rice","GLCAT_MCAT_ID":105901,"GLCAT_MCAT_NAME":"Rice"},"PC_IMG_SMALL_100X100":"https://5.imimg.com/data5/SELLER/Default/2024/7/439263341/KW/NC/QV/195021758/white-dried-fortified-rice-125x125.jpg","PC_IMG_SMALL_600X600":"https://5.imimg.com/data5/SELLER/Default/2024/7/439263341/KW/NC/QV/195021758/white-dried-fortified-rice-500x500.jpg","PC_ITEM_CODE":"278316343","PC_ITEM_DESC_SMALL":"\u003cp\u003e\u003cb\u003eFortified rice\u003c/b\u003e is rice that has been enriched with essential nutrients to improve its nutritional quality and address specific dietary deficiencies. The fortification process involves adding vitamins and minerals to rice to help combat malnutrition, especially in regions where rice is a staple food. Here's an in-depth look at fortified rice, including its benefits, types, and implementation:\u003c/p\u003e\nCharacteristics\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eNutrient Enrichment\u003c/b\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eVitamins\u003c/b\u003e: Commonly fortified with essential vitamins such as vitamin A, B vitamins (B1, B2, B3, B6, B12), and folic acid.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eMinerals\u003c/b\u003e: Often enriched with minerals such as iron, zinc, and calcium.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eForm\u003c/b\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eAppearance\u003c/b\u003e: Fortified rice looks similar to regular rice, with the added nutrients typically blended into the rice grains or coated onto the surface.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003c/ol\u003eBenefits\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAddressing Nutritional Deficiencies\u003c/b\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eCombat Malnutrition\u003c/b\u003e: Helps to prevent and reduce deficiencies in essential vitamins and minerals, particularly in populations with limited access to a diverse diet.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eHealth Improvement\u003c/b\u003e: Reduces the risk of conditions related to nutrient deficiencies, such as anemia (iron deficiency) and blindness (vitamin A deficiency).\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePublic Health\u003c/b\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eCost-Effective\u003c/b\u003e: Fortification is a cost-effective public health intervention, especially in developing countries where rice is a primary food source.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eWidespread Impact\u003c/b\u003e: Reaches a large portion of the population, improving overall health outcomes and productivity.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003c/ol\u003eTypes of Fortified Rice\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePremix Fortified Rice\u003c/b\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eFortification Method\u003c/b\u003e: A premix of vitamins and minerals is added during the milling process. This involves mixing nutrient powders with rice before or during the milling process.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eCoated Fortified Rice\u003c/b\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eFortification Method\u003c/b\u003e: Nutrients are coated onto the surface of the rice grains. This method can ensure even distribution of nutrients and is often used to fortify rice with iron.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003c/ol\u003e","PC_ITEM_DISPLAY_ID":"2854371734397","PC_ITEM_DISPLAY_NAME":"White Dried Fortified Rice, Loose","PC_ITEM_HINDI_NAME":"","PC_ITEM_ID":"278316343","PC_ITEM_IMG_1000x1000":"https://5.imimg.com/data5/SELLER/Default/2024/7/439263341/KW/NC/QV/195021758/white-dried-fortified-rice-1000x1000.jpg","PC_ITEM_IMG_ORIGINAL":"https://5.imimg.com/data5/SELLER/Default/2024/7/439263341/KW/NC/QV/195021758/white-dried-fortified-rice.jpg","PC_ITEM_IMG_ORIGINAL_WH":"1000,1000","PC_ITEM_IMG_SMALL":"https://5.imimg.com/data5/SELLER/Default/2024/7/439263341/KW/NC/QV/195021758/white-dried-fortified-rice-250x250.jpg","PC_ITEM_IS_ECOM":0,"PC_ITEM_MIN_ORDER_QUANTITY":"","PC_ITEM_MOQ_UNIT_TYPE":"Kg","PC_ITEM_NAME":"White Dried Fortified Rice","PC_ITEM_SELLER_ADS_FLAG":"","PC_ITEM_STATUS_APPROVAL":"40","PDP_VISIBILITY_FLAG":1,"PNS_RATIO":"58","PORT_OF_DISPATCH":"","PRICE_SEO":"Rs. 60/Kg","PRODUCTION_CAPACITY":"","PRODUCT_PRICE":"Rs. 60 / Kg","RATING_DETAILS":[],"RATING_DISPLAY_IN_PERCENTAGE_FLAG":1,"RATING_INFLU_PARAM":{"Response":"66,2,3"},"SELLER_ISQ_FLAG":2,"SELLER_RATING":"2.9","SELLER_RATING_COUNTS":{"total_count":13},"SHORT_ADDRESS":"Dhamtari","SUBRANK":[],"SUPPLIER_RATING":{"OVERALL_RATING":"2.9","TOTAL_RATINGS_COUNT":"13"},"SUPPLIER_RATING_PERCENTAGES":{},"Statutory_Profile":[{"DATA":"","TITLE":"Year of Incorporation"},{"DATA":"","TITLE":"Legal History"},{"DATA":", , ","...